HOW WE WORK

We do three things: Consult, Make and Teach.

From initial concept to final implementation, our design process consists of three stages - Understand, Explore, Build. It starts with research and observations based on real needs. We define, ideate and work through the challenges clients want to solve - for and with end users. We prototype and test new ideas; discover through research what works and why; before producing and implementing the innovation. This results in better solutions. We strive to empower those that want to integrate new and existing technology - such as AR, VR, and AI - due to changing values, desires and expectations (rather than solely for the sake of incorporating technology). Learn more about our work under Services.

MISSION

To enable and empower people through design and help them to understand the role they can play by providing them opportunities to participate in our design process.

VALUES

Empathy
Confidence
Collaboration
Remarkableness

Our Story

Women-Owned and Led: DGDL is a women-owned and led firm, which brings a unique perspective to the design industry. DGDL’s leadership by Renn Scott, a renowned Product Design Leader and Fem Tech influencer, ensures a strong focus on female empowerment and representation.

Renn Scott founded Daily Goods Design Labs (DGDL) in 2014 out of a need for thoughtfully designed products focused on mobile experiences. She particularly wanted to help maximize consumers’ abilities through stylish and fashionable wearable tech. DGDL is increasingly recognized for an expanded scope of work and other unique projects that we are working on. Our team is growing because we want to re-balance the fact that women are far less employed in our fields than their male counterparts. In May 2016, DGDL started a Collective to educate and enable by sharing trends, insights and tools with women and youth interested in integrating design and technology.

Focus on Female-Focused Products: DGDL has extensive experience in creating products specifically designed for women. Their advocacy for designs that empower women’s health, sports innovation, and technology sets them apart from many other design, research and innovation firms.

Core Team

Our core team is a multidisciplinary group of women who create solutions based on real needs. Our core team works on our consultancy work: special-projects, in-house research and development, team training and other internal design solutions.

**Renn Scott**
MA, Interaction Design, RCA
**FOUNDER + CHIEF DESIGNER**

@RennDGFTech, founder of @dgdesignlabs
Renn is founder of Daily Goods Design LABS. A design leader and prolific inventor, Renn has a passion for creating innovative user experiences and forward-thinking product designs. With over 20 years of experience at companies such as IBM and BlackBerry in leadership roles within user experience, design research, consumer insights and strategic innovation, Renn has helped design best in class products and experiences.
Renn’s hands-on approach and point of view as a designer is radically different than most. For any project she always starts with 'WHY create' in the first place and uses a co-creative design methodology and best practices based on insights gained from female consumers. Renn’s experience and observations has been that there is a lack of female design leaders and designers in the tech and design fields. Instead of just leading by example Renn also strives to empower other women to make, create and innovate in the field of design, technology and fashion by sharing her insights, skills and knowledge through Daily Goods Design LABS pop ups and educational event series.

**Adila Stoba**
Master of Science, Computer Science, The George Washington University
**ENGINEERING LEADER + INNOVATOR**
Adila has a wealth of experience in software engineering, successfully led high-performing teams in the aerospace industry and collaborated with startups in the medical device sector. Her background in aerospace systems honed her ability to navigate regulatory environments, including FDA, Health Canada, and CE mark standards for mission-critical medical devices.
As a third-culture kid, having lived across four continents, Adila brings a global perspective to her work. Outside of her career, she’s a dedicated mom and wife, passionate about travel and cultural exploration with her family.
Throughout Adila’s career, she has managed multimillion-dollar projects, led cross-functional teams, and delivered innovative products to market. Adila is deeply invested in mentoring emerging female leaders and applying cutting-edge technology to solve complex challenges, especially in startup environments.

Carolina Taylor VISUAL SCIENTIST + INNOVATOR Carolina Taylor is a visual designer with a solid background in design strategy. With over 15+ years of experience in cross-disciplinary teams, she has led design efforts, communicating and creating dire… — Carolina Taylor
VISUAL SCIENTIST + UX INNOVATOR

Carolina Taylor is a visual designer with a solid background in design strategy. With over 15+ years of experience in cross-disciplinary teams, she has led design efforts, communicating and creating directly for senior executives. She is a graduate of the advertising and graphic design program at Humber College, and has an R.G.D. accreditation since 2006.
Carol has extensive experience in both print and digital design with expertise in brand adaptation, typography, localization, colour management, colour translation, accessibility, colour retouching, design systems and UI design. She has worked with large companies including Thomson Reuters, The Toronto Star, Rogers Communications, Toronto Public Library and BlackBerry to name a few.

**Aneta Stepien**
**PRODUCT DESIGN LEAD**

Aneta has 15+ years of experience in digital experiences across media and banking industries, she excels in design leadership, driving projects that align with both business goals and user needs. Her passion for research and human-centered design ensures functional, impactful solutions rooted in a deep understanding of user behavior.
Aneta thrives in collaborative environments, working closely with product managers, engineers, designers, and stakeholders to align on a shared vision. Her ability to lead workshops, foster communication, and implement research-driven strategies makes her a valuable asset to DGDL helping us deliver innovative, user-focused solutions.

COLLECTIVE TEAM, PREVIOUS CONTRIBUTORS

DGDL Collective does community outreach and collaborations, as well as contributing a wide array of capabilities to the core team on a project-by-project basis. The Collective team also helps out with our in-house projects, experiences and events.

**Adriana Ieraci**
M. Eng., Co-Founder Elaya Inc.
**TECHNOLOGY DESIGN TRANSLATOR, TECHNOLOGIST, MEDICAL DEVICE DESIGN**

Adriana is a technology design translator. Her work explores the intersection of emerging technologies such as artificial intelligence, e-textiles, and robotics, and the design patterns and business models they enable. Adriana is co-founder and CEO of Elaya Inc. where she is developing a textile-based medical device and sensor technology to prevent ICU-acquired weakness.
Her passion for technological literacy and open innovation inspired her to start the GYBO Robotics Network, a community of over 850 roboticists and robot enthusiasts in Ontario. Adriana is an adjunct lecturer in the Faculty of Medicine at the University of Toronto in human-centred design and entrepreneurship and a PhD student at Toronto Metropolitan University where her research is at the intersection of machine learning, electrophysiological data and digital biomarkers.

**Dr. Ming Li**
PhD Computer Science
**TECH + HUMAN INTERACTION**

Ming holds a PhD in Computer Science from Dartmouth College, with special interests in Mobile and Ubiquitous Computing, Human Computer Interactions, and Wearable computing, among many others. She has 10+ years of Research & Development experience in academia, at software giants such as IBM research, Oracle as well as at fast-growing young companies in North America and China. At Daily Goods Design LABS she uses her keen sense of what people, want and need to help develop innovative wearable fashion products for women.

**Margaret Kuo**
MA, Applied Science, UoW
**COMPUTER RESEARCH + INSIGHTS**

Margaret is a User Experience expert with more than 15 years of experience. For her it’s simply a thrill to see a product or interface through the eyes of real-world users, using research as the portal. Margaret has a passion for using research insights to improve the usability, usefulness and desirability of all kinds of things. In addition to helping startups, she has inspired new features and made things easier to use at BlackBerry and Hewlett-Packard. Outside of work, she’s a traveler with a deep interest in other cultures.

Erica Tiberia TECH + ROBOTS + FUTURE SCENARIOS @robotiberia Erica is a tech educator and creative technologist. She has a background in molecular biology and biotechnology and a passion for science communication, digital education, and hardware UX… — **Erica Tiberia**
**TECH + ROBOTS + FUTURE SCENARIOS**

@robotiberia

Erica is a tech educator and creative technologist. She has a background in molecular biology and biotechnology and a passion for science communication, digital education, and hardware UX research, design and prototyping. She has designed education programs involving electronics, robotics, digital fabrication and programming for kids and adults. She also builds robots, is a level 1 winner of the 2016 sample return robot NASA Centennial Challenge, and competed in NASA’s Space Robotics Challenge.

Theresa Maguire
BRAND + PRODUCT INNOVATION

Theresa Maguire is a leader in the retail fashion industry. She was a founding member at Club Monaco where she helped build and grow the brand and product into an International success story. She went on to establish the brand team at Walmart Canada & launched the GEORGE brand in 2004. Working at Aritzia she was instrumental in organising the company for its expansion into the US market. Theresa is a guest lecturer at George Brown College & is an advisor in the start-up community.

Laura Lebel-Pantazopoulos RESEARCH + INDUSTRIAL DESIGN Laura is an Industrial Design student at OCAD U, focused on understanding, thinking, caring and creating. She has a range of experience from UX design and rapid prototyping, to graphic design, … — Laura Lebel-Pantazopoulos
RESEARCH + INDUSTRIAL DESIGN

When Laura was our intern, she was an Industrial Design student at OCAD U. Laura described her work with us as understanding, thinking, caring and creating. She has a range of experience from UX design and rapid prototyping, to graphic design, branding, coding, and creative writing. A Toronto native, she also has a passion for active, social, beautiful, and livable cities.

HOW WE WORK

MISSION

VALUES

Our Story

Core Team

COLLECTIVE TEAM, PREVIOUS CONTRIBUTORS

Learn more about our SERVICES

Become part of our COMMUNITY.

CONTACT US